The Centers for Disease Control and Prevention (CDC) kicked off the national Tips ad buy on Monday, April 11, and it will continue through October 6. During the campaign, ads will run on national networks and be tagged with 1-800-QUIT-NOW. There will also be digital ads running during this time.
The new ads for 2019 are:
No Limits is looking for new Nebraska youth interested in joining its mission. Do you know a student who is passionate about activism and health? To apply, the student must be 14-18 years old and be in grades 9-12 in the fall of 2019. Applications are due May 8, 2019. Read more here.
An economic evaluation from the Journal of the American Medical Association (JAMA) found that the estimated Medicaid savings in the year following a 1% reduction of smoking prevalence would total $2.6 billion, with median state savings of $25 million. Read more here.
Research has shown that smokers have an overall low awareness of quitlines and often have fears about cost, judgment and confidentiality. The CDC Office on Smoking and Health has created new videos with the goal of demystifying quitlines to build comfort with calling and highlight the benefits. There are 1-, 2- and 5-minute videos currently available and 15- and 30-second social videos are in the works. See all videos and read more here.
Are you creating tobacco counting-marketing pieces? Check out this resource from CDC: Guidance on Smoking Images in Counter-Marketing Ads. The document includes tips like avoiding smoking images and cues that can activate cravings in smokers or former smokers. Read more here.
Optum has created a new resource highlighting the statewide impact of the Nebraska Tobacco Quitline. Read more here.
Promotional fliers are available to download and share with partners:
Researchers from Brookings Institution, the Public Health Law Center and Washington University have recently collaborated to examine the impact of six cigarette sale restrictions in Minnesota. The project, Tobacco Town Minnesota, uses computer simulation to help visualize data collected. Read more here.
Pharmacies are a top destination for health care, yet most major pharmacy chains sell tobacco. The Truth Initiative recently conducted an online discussion with pharmacists to learn how they viewed the issue. Read more here.
A literature review published in Preventative Medicine examines the many barriers that prevent smokers in lower socioeconomic groups from accessing smoking cessation support. This review may serve as a starting point for tailoring an approach to addressing these barriers. Read more here.
During an FDA public hearing focused on the organization’s approach to evaluating nicotine replacement therapies, a variety of concerns and misconceptions were heard. FDA has responded with the development of a new website addressing many of these statements. Read more here.
The Robert Woods Johnson Foundation and University of Wisconsin have released the annual County Health Rankings. The rankings measure vital health factors, including smoking, in nearly every county in America. Explore their interactive map and read more here.
Research published in the Health Behavior and Policy Review showed that in schools with an e-cigarette policy in place, fewer administrators perceived e-cigarettes as an issue and e-cigarette use among students actually declined. Read more here.